The difference between a chip and a pitch is that the pitch shot flies farther than it rolls, and the chip shot rolls farther than it flies. A chip can travel a longer distance than a pitch . Some places have a lot of slopes and the ground is quite hard. Little chips can roll a VERY long way.
Hitting down through your chip shots , just like you should be hitting down on your full iron shots , will enable the ball to pop up nicely each and every time. If you do only one thing right with your chip shots , make sure you are hitting down through the ball.